Relativ Media Group (Pty) Ltd (“Relativ”) recently marked a significant milestone: ten years of growth, innovation, and impact in the South African media landscape. But this celebration was more than just a nod to the past, it was a bold affirmation of the present and a glimpse into a promising future, made possible in part through a longstanding and empowering partnership with Inyosi.
Relativ has been a grateful loan beneficiary of Inyosi’s empowerment funding, a relationship rooted in mutual trust, shared values, and a commitment to excellence. As Relativ has grown to become one of the most innovative players in the digital out-of-home (DOOH) advertising space, Inyosi has remained a consistent supporter, offering financial backing, belief, and encouragement every step of the way.
Speaking about this collaboration shortly before this event, Mike Christoforos of Relativ said, “Relativ looks for matching values in their partners. Inyosi has consistently shown they believe in us and have offered unwavering and ongoing support for our business.”
This support has enabled Relativ to continually expand its footprint, roll out new digital sites, and push the boundaries of media engagement. Inyosi’s commitment has not only supported Relativ’s business growth but also reinforced their shared mission to drive transformation, innovation, and measurable impact in South Africa’s business landscape.
The recent 10-year celebration was not your typical corporate gathering. It was an elegant and creative affair, reflecting the essence of the Relativ team. Sijadu Mzozoyana, Relativ’s CEO acknowledged the teamwork, clients, property partners, and crucially, investment partners like Inyosi. The event became a space for organic connection and networking, offering a vivid glimpse into the spirit of camaraderie that defines Relativ’s culture.
Relativ’s success lies in the synergy of its team: individuals with diverse expertise, united by a shared passion for delivering results. Whether experimenting with new technologies or overcoming industry setbacks, Relativ’s forward-thinking ethos consistently sets them apart.
At the core of Relativ’s business is a compelling media mix that spans across South Africa through high-impact platforms:
- Digital Out-of-Home (DOOH): 52 roadside digital displays that combine real-time updates with automated programmatic advertising, making campaigns more responsive and relevant.
- Out-of-Home (OOH): 125 static sites nationwide, offering 24/7 visibility and consistent brand exposure.
- In-Mall Digital: 39 strategically placed screens in top malls, reaching consumers at their highest purchase intent.
- Forecourt Digital (DIGI MAX): 48 high-resolution digital screens at Shell service stations across 8 provinces.
- Uber Branding: Mobile, intimate, and ever-present, placing brands directly into the consumer’s world.
- Padel Digital Screens: A growing footprint in one of the world’s fastest-rising sports, reaching a health-conscious, tech-savvy demographic.
Together, these platforms allow Relativ to create dynamic, targeted campaigns for a wide range of clients and industries.
Relativ’s innovation hasn’t gone unnoticed. At the prestigious MOST Awards, they’ve consistently been recognised as a top performer in the “Out of Home” category:
Winning First place in 2023 and 2019 and Second place in 2022 and 2021. These accolades are a testament to Relativ’s industry impact and leadership.
What makes the Inyosi/Relativ partnership especially meaningful is a shared commitment to community upliftment. Relativ actively supports initiatives like Reach For A Dream, bringing hope to children in hospitals, and Jozi My Jozi, a storytelling movement designed to inspire and engage Johannesburg communities. Inyosi has also supported significant job creating initiatives with its beneficiaries.
These efforts underscore Relativ’s role not only as a media leader but also as a socially conscious business, aligned with Inyosi’s vision of empowerment.
Reflecting on the journey, Sijadu expressed sincere gratitude for the support received: “On behalf of all of us at Relativ, I wish to share our appreciation for those who have supported Relativ, the Relative Media Group throughout the years, specifically our funders – Inyosi Empowerment and acknowledge the critical role Inyosi has played in sustaining Relativ, despite significant challenges like COVID-19 and ongoing energy instability which battered this industry.”.
Inyosi is proud to walk this journey with Relativ, a company that not only delivers cutting-edge media solutions but also uplifts communities and drives transformation. Their shared decade of progress is more than a business relationship; it’s a powerful example of what’s possible when empowerment funding meets excellence.